This project was for the IDEO U course Storytelling for Influence.
- Theme – I Have a Dream – I want to tell a story about the beauty of this world, so that I can inspire others to care about climate change and do small things to save the environment.
- Who? Audience?
- Female city dwellers aged 20-100 years old.
- What do they care about?
- They care about beauty, the future of their family, kids, safety, and security.
- Achieve/Action:
- Individually or group, implement things that can decrease the effects of climate change.
- Pain Points:
- They want to ensure that their kids, grandkids, family, and friends are safe and secure.
- Big Idea:
- We can individually contribute to eliminating the consequences to our family and friends of climate change and enjoying the beauty around us can help motivate us to action.
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